Make deploying location-based services easier than ever
From asset tracking to wayfinding to customer engagement, Aruba unlocks the location-aware capabilities of the Edge. By leveraging Bluetooth (BLE) and industry standard fine time measurement (FTM) ranging, enterprises can rapidly deploy and manage location services – at scale.
Context is key
- Self-locating APs act as anchor points for measurements.
- Intelligent software refines measurements improve indoor location accuracy.
- The Open Locate initiative standardizes how AP locations are shared with client devices and network-based services.
- Bluetooth beacons and tags provide context for wayfinding and asset tracking.
Location services that drive business outcomes
Simplify application development, drive efficiency, and improve the user experience.
Increase customer engagement
Differentiate the customer experience by driving visitor satisfaction with turn-by-turn navigation, boosting user engagement with proximity based advertising and promotions, and tracking valuable assets to reduce loss.
Boost operational efficiency
Leverage our Wi-Fi APs with built-in fine time measurement ranging and BLE beaconing capabilities to power a wide range of indoor location use cases. In addition, our self-locating APs update their own location, thereby saving weeks or even months of IT effort.
Simplify application development
Accelerate deployment of indoor location services using the universal framework of latitude and longitude, which is easily consumed by Google, Apple, and Bing Maps. Enable devices to precisely determine their own location using AP latitude/longitude measurements broadcast broadly over the air.
Introducing the first self-locating APs
Aruba Location Services
The ingredients that make your location-aware space a reality.
Access Points
Aruba Wi-Fi 6 and Wi-Fi 6E APs act as the foundation for accurate indoor location services. Learn how to leverage your Aruba APs in new ways.
Beacons & Tags
Aruba Beacons and Tags increase mobile engagement. Beacons power unique user experiences through wayfinding while Tags allow for asset tracking.
Location-powered Applications
Enhance existing applications or build new location-based services using the developer SDK.
Location Use Cases Across Verticals
Retail
- Foot traffic trends
- Peak and off-peak hours
- Sending an associate to help shoppers
- Proximity marketing
Hospitality
- Welcome guest
- Improve customer engagement
- Real time offers
Airports / Malls
- Visitor trends, heatmaps
- Optimize traffic flows
- Asset tracking
Stadium / Arena
- Improve traffic flow
- Way-finding
Enterprises
- Workspace optimization
- Heat maps
- Asset tracking
Healthcare
- Asset tracking
- Patient/Infant monitoring
- Where is my staff?
